An Amazon advertising agency is a company that specializes in creating and managing advertising campaigns for businesses selling their products on Amazon. The role of an Amazon advertising agency is to help its clients increase their visibility and sales on Amazon by creating and managing strategic advertising campaigns. It is essential to choose the right agency for your business needs.
Some things to consider when choosing an Amazon advertising agency:
- Experience: Look for an agency with experience creating and managing successful Amazon advertising campaigns for businesses in your industry. Ask for case studies or examples of their work and results.
- Expertise: Make sure the agency has a deep understanding of the Amazon platform, including Amazon’s advertising policies and best practices. Ask about their knowledge of keyword research, campaign targeting, bidding strategies, and other critical elements of successful Amazon advertising.
- Transparency: The agency should be transparent in its approach to advertising, including how they set budgets, track performance, and report results. Ensure they are willing to provide clear, detailed reports on campaign performance and ROI.
- Communication: Look for an agency that communicates clearly and regularly with their clients. They should be responsive to your questions and concerns and able to provide guidance and support when needed.
- Customization: Every business has unique advertising needs and goals, so make sure the agency is willing and able to create customized campaigns tailored to your objectives.
- Budget: Consider your budget and look for an agency that can work within your financial constraints while still delivering effective results.
1. Pidapi
I know, call us biased, but here are the facts to support this self-proclaimed rating. Pidapi is a results-driven full-service Amazon agency that provides consumer product brands with the expertise and skillsets they need to increase their sales and profit margins on Amazon’s marketplaces. We help both existing brands on Amazon and new brands that wish to launch or take over their Amazon presence.
Pidapi is an Amazon agency specializing in helping brands and manufacturers grow their sales and net profits on Amazon’s marketplaces by taking a data-oriented and ROI-driven approach. We tailor each program to a client’s specific needs. This allows us to be a successful Amazon Marketplace Partner for your business.
What makes Pidapi better is:
- Manual inventory adjustments on a non-performance model
- We don’t use automated advertising
- We run in-depth consumer perception analysis to maximize click-through and conversion rates.
- No middle management. Everyone you talk to knows how to do the work.
- All of the services are in-house
For the 1st time it was a win-win situation for everyone
Finally, a company that cares about results. In the Past 7 years, we have engaged with no less than 4 different agencies and have challenged many more that claim to have the magic sauce when it comes to profitably increasing Amazon sales. Pidapi has successfully increased our sales by over 90% year over year, while decreasing our ACoS and fees, resulting in an increase in profit margins. If you are not satisfied with your Amazon sales, and you’d like some help, give Pidapi a call.
Rick Hopper
Founder & CEO
2. Tinuiti
Tinuiti is an Amazon advertising agency specializing in helping businesses increase their sales and revenue on the Amazon platform. Formerly known as CPC Strategy, Tinuiti is a full-service digital marketing agency that offers various services, including Amazon advertising, Google Ads, social media advertising, email marketing, and more.
Their Amazon advertising services include creating and managing sponsored products, brands and display ad campaigns. They also offer Amazon DSP (demand-side platform) advertising services, which allows businesses to target shoppers across the web and mobile apps outside of Amazon.
Tinuiti prides itself on using data-driven strategies to optimize advertising campaigns and achieve maximum ROI for their clients. They have a team of Amazon-certified experts who are knowledgeable in all aspects of Amazon advertising, including keyword research, campaign creation, optimization, and reporting.
3. Acadia
Acadia is an Amazon advertising agency that specializes in helping businesses optimize their presence on the Amazon platform. The agency was founded in 2015 and has helped hundreds of brands increase their visibility and sales on Amazon.
Acadia offers a range of Amazon advertising services, including creating and managing sponsored products, brands, and display ad campaigns and providing Amazon DSP (demand-side platform) advertising services.
In addition to advertising services, Acadia also offers marketplace management services, which includes product listing optimization, pricing strategy, inventory management, and more. They also provide consulting and training services for businesses looking to learn more about selling on the Amazon platform.
4. Ideoclick
Ideoclick is an Amazon advertising and eCommerce optimization agency that helps businesses increase their sales and revenue on the Amazon platform. The agency was founded in 2009 and is headquartered in Seattle, Washington.
Ideoclick offers a range of services, including Amazon advertising services, marketplace management services, product listing optimization, pricing strategy, inventory management, and more. They also provide eCommerce optimization services that include website design and development, analytics and data insights, and conversion rate optimization.
In terms of Amazon advertising, Ideoclick specializes in creating and managing sponsored product, sponsored brand, and sponsored display ad campaigns. They also offer Amazon DSP (demand-side platform) advertising services, which allow businesses to target shoppers across the web and mobile apps outside of Amazon.
5. Vertical Rail
Vertical Rail is an Amazon advertising agency and eCommerce marketing firm that helps businesses increase their sales and revenue on the Amazon platform. The agency was founded in 2006 and is headquartered in Pasadena, California.
Vertical Rail offers a range of services, including Amazon advertising services, marketplace management services, product listing optimization, pricing strategy, inventory management, and more. They also provide eCommerce marketing services that include website design and development, search engine optimization (SEO), social media marketing, email marketing, and more.
Vertical Rail specializes in creating and managing sponsored product, sponsored brand, and sponsored display ad campaigns. They also offer Amazon DSP (demand-side platform) advertising services, which allow businesses to target shoppers across the web and mobile apps outside of Amazon.
6. Seller Labs
Seller Labs is an Amazon advertising agency that helps businesses increase their sales and revenue on the Amazon platform. The agency was founded in 2013 and is headquartered in Athens, Georgia.
Seller Labs provides various Amazon advertising services, including
creating and managing product, brand, and display ad campaigns. They also offer Amazon DSP (demand-side platform) advertising services.
Seller Labs has a team of experienced Amazon-certified professionals who are knowledgeable in all aspects of Amazon advertising and marketplace management. They use a data-driven approach to optimize campaigns and achieve maximum client ROI.
7. Skai
Skai (formerly known as Kenshoo) is a global software company offering various digital marketing solutions, including Amazon advertising software. The company was founded in 2006 and is headquartered in San Francisco, California.
Skai’s Amazon advertising software provides businesses with advanced automation and optimization capabilities for sponsored product, brand, and display ad campaigns on the Amazon platform. Their software allows businesses to manage their Amazon advertising campaigns at scale, with features such as bid optimization, automated campaign creation, and advanced reporting and analytics.
In addition to Amazon advertising, Kenshoo also offers solutions for search engine advertising, social media advertising, and app advertising. Their platform uses machine learning and AI to help businesses optimize their advertising campaigns and achieve maximum ROI.
8. Kaspien
Kaspien (formerly known as etailz) is an Amazon advertising agency that specializes in helping businesses increase their sales and revenue on the Amazon platform. The agency was founded in 2008 and is headquartered in Spokane, Washington.
Kaspien offers a range of Amazon advertising services, including the creation and management of sponsored product, sponsored brand, and sponsored display ad campaigns.They also offer Amazon DSP (demand-side platform) advertising services, which allow businesses to target shoppers across the web and mobile apps outside of Amazon.
The agency also offers marketplace management services, which includes product listing optimization, pricing strategy, inventory management, and more. They also provide data and analytics services to help businesses better understand their customers and improve their marketing efforts.
9. AMZ Pathfinder
AMZ Pathfinder is an Amazon advertising agency that specializes in helping businesses increase their sales and revenue on the Amazon platform. The agency was founded in 2017 and is headquartered in London, UK.
AMZ Pathfinder offers a range of Amazon advertising services, including creating and managing sponsored product, brand, and display ad campaigns. They also offer Amazon DSP (demand-side platform) advertising services, which allow businesses to target shoppers across the web and mobile apps outside of Amazon.
The agency also offers marketplace management services, which includes product listing optimization, pricing strategy, inventory management, and more. They also provide consulting and training services for businesses looking to learn more about selling on the Amazon platform.
10. Perpetua
Perpetua is an artificial intelligence (AI) powered Amazon advertising platform that helps businesses increase their sales and revenue on the Amazon platform. The company was founded in 2013 and is headquartered in Toronto, Canada, with offices in San Francisco and Amsterdam.
Perpetua’s AI-powered platform provides businesses with advanced automation and optimization capabilities for sponsored product, brand, and display ad campaigns on the Amazon platform. Their platform uses machine learning to optimize bids, target productive keywords, and generate high-quality ads to maximize sales and ROI.
The agency has a team of experienced Amazon-certified professionals with expertise in all aspects of Amazon advertising and digital marketing. They provide support and training to help businesses get the most out of their platform and advertising campaigns.
An Amazon advertising agency plays a vital role in helping businesses effectively promote and sell their products on the Amazon platform, ultimately driving increased sales and revenue. Each agency has its own strengths and areas of specialization, so it’s essential to do your research and choose the one that best aligns with your specific needs and goals. It’s also a good idea to read reviews and case studies and even schedule consultations with a few agencies before making your final decision.
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